Print on Demand: How To Niche DOWN (Using Everbee + Etsy)

There’s a free trial the link is an affiliate link that just means if you click on it and you end up purchasing the subscription I would receive a small commission let’s jump in I’m going to show you how this actually works so on the left hand side there’s a bunch of

Research tools you can expand them out here on the left hand side and I’m going to click on product analytics now this is tied into Etsy so you can see here at the top it says listings analyzed 30 million almost 31 million and as I

Scroll over any of them on the left hand side a little window is going to pop open and I can click on one I’m just going to pick it here at random personalized signature I’m just going to click on it information then populates over on the right hand side you can see

Keywords down at the bottom that are used and this is where things can get confusing for people because they wind up looking at listings that don’t really really apply to them so if you’re in the print on demand world for example a personalized signature necklace may not

Apply I can view this right on Etsy by clicking here so this is going to open up a new window you can see it’s in 20 plus baskets so this is a great tool if you’re looking at business ideas that are maybe not print on demand but this

One’s not really going to apply for us because we’re not manufacturing gold plated necklaces in the print-on-demand world so great idea but maybe not for us so what I’m going to do is click on the product the search products window at the top and I’m going to type in the

Word shirt and I’ll click search products now this is going to bring us down to about 5.7 Million results that’s still a lot of results now what you don’t want to do is get sucked into things that are trademarked so for example there’s a Taylor Swift friendship bracelet I would totally stay

Away from that because it might be trademarked with Taylor Swift Disney Family shirts for example not a great idea if you unless you want to get banned okay so when you’re at almost 31 million products you need to figure out a way to Niche down inside of niching

Down so what I’m going to do here is at the top I suggest you start with locations so I’m going to type in the word Texas shirt the phrase Texas shirt and I’m going to click search so we’re trying to get less than 31 million designs and here we can see there’s 26

000 that still might feel very overwhelming and like a lot what you can do as well is in this little filters button you can actually extrapolate this out so I’m clicking over here filters and I’m going to type in product name include Texas shirt okay so I have nothing in the top

Under search products I have the product name itself includes the word Texas shirt and now I can start scrolling through the different listings now I’ve got it sorted on monthly Revenue descending but you could do total sales for example so you can see here these are all time best sellers and then you

Can also take a look at the monthly Revenue as well and that could be helpful if you’re looking for things that are higher end items and it’s a combination of the sales the revenue and the total sales that would give you different ideas on what you could sell

So I like this one monthly Revenue you can see here the price the very first one here Texas shirt 21 dollar price point that appeals to me because I’m not going to be competing with low end shirts this is probably a niche item that’s a beautiful looking shirt as I

Click on it information is going to open up on the right hand side we can see there’s 21 monthly sales and at about 21 a shirt that’s 431 dollars in Revenue total sales 623 and I can view this shop right on Etsy right here so when I’m on

Etsy I’m paying attention to one very important thing oh here we go in 20 baskets people are very interested in this shirt and I can see why it’s a really nice looking shirt it’s in the state of Texas it’s the shape of it and then there’s different words that are

The different locations inside Texas they have beautiful mock-ups remember mock-ups are always important on an Etsy shop or any print on demand site that you’re selling your wares this was a great looking product so you can see just by a couple clicks I’m able to find

An idea where I could compete in a niche one thing that I’d like to point out as well is everybody will show me how old the listing is you can see here it says listing age 26 months that’s not really that old so I sometimes hear people complain well the shop is super

Established and anything they put up is going to sell well this is a barely a two-year-old listing and it’s already near the very top of the search rankings for this Niche I love that all right let’s try something else here so under product name instead of Texas I’m going

To pick another location I’m going to pick New York shirt and we’ll let the system run and there’s 1300 results so as I scroll through 1300 results I’m going to go to monthly Revenue 216 dollars I’m also going to go to monthly sales I’ll click on that and we can see

Here the one at the top that I really like it’s 27 which is pretty nice too dumb for New York too ugly for La I’m going to click on that 29 sales and this is text only so I mean it’s a nice looking shirt but you want to ask

Yourself could you make it different could you have a similar phrase or could you have something in the same spirit this is a funny shirt and that’s why it’s in 20 plus baskets and I mean I live in Canada 37.51 people are willing to pay for a

White shirt and it’s in 20 plus baskets that’s pretty incredible let’s see how old this listing is eight months so I want to point out there is room when you’re looking in print on demand one of the reasons I like using Etsy and I like using everbeat is it shows me actual

Sales and you can you know for for whatever reason if you’re suspect of the listing if you’re looking at this going well I don’t really agree or this looks too good to be true you can view it actually on Etsy you can see it’s in 20

Plus baskets you can scroll down and you can see there’s 878 Shop reviews and so you can see now this is going to be for all the items that are on the shop but you can see is there stuff on the site that this shop is really into and that

You’re you know you you could like it so here’s another one too dumb for NY too ugly for La so you can see this is basic text 27 and as I scroll on down my husband loved this shirt for Father’s Day so somebody’s buying it this is actual evidence that people are

Purchasing these products I love using ever beat because you can look at over 30 million Etsy listings there’s all sorts of stuff in here digital designs custom print on demand you name it a I’ll put a link in the video description below I highly encourage you to check it

Out there’s a ton of tools here on everbee highly highly recommend thanks a lot for watching Everybody here’s another video on how you can supercharge your print-on-demand journey