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There’s been a big change recently on how we view merch by Amazon products or more specifically the BSR ranking and some of you might have noticed this problem or this change already because it has been going on for a few weeks I’ve been away on holiday so I haven’t
Been able to report on it yet or even understand really what’s going on but I’ll try my best to explain it to you in this video and to show you what you need to look out for during your research when looking at bsrs so here’s the first
Example I wanted to show you to illustrate this point we’ve got a Halloween design of different You Know Gaming controllers and if we look at the BSR this is 8 000 for this design which is definitely possible for these kinds of you know popular Halloween designs
But it is a bit strange that we’ve got the middle of September and we’re seeing a Halloween shirt selling that much because usually an 8K BSR you know it indicates hundreds of sales a day whereas this actually says 300 plus times bought in the past month
Which is about 10 sales per day right so something isn’t really adding up here um It also says climate pledge friendly which is a fairly recent thing that they’ve added on these Amazon merch listings so bear that in mind when we look at the next shirt so here we’ve got
Breast cancer awareness which is actually also during October it’s not in September and this shirt says 200 times bought in the past month which is you know like seven seven or eight sales a day and this shirt has a 10 000 BSR extremely low considering the breast cancer awareness topic doesn’t really
Trend to its peak until October one thing I would like to add here is that usually 200 plus bought a month I do have some some products like this that get about 200 Sales a month usually those beers ass and not this low usually it would be like 100 kbsr maybe 100 150
KBS around that range it all has to do with this climate pledge friendly sign or group that they’ve added because if we look at the actual BSR details right here it says that the 10 000 BSR is in the climate pledge friendly category so it’s like a new category that they’ve
Created and it would kind of make sense if you know how BSR works I’m kind of assuming that you know if you’re watching this but BSR is relative to all of the different products in the category that lower the BSR rank they’re better at products selling if there’s
Millions and millions of products in a category a 100 kbsr is quite decent but if there’s only a few hundred thousand products in a category which I’m guessing is what the climate pledge friendly category looks like right now then a 10 kbsr is more equivalent to
What we knew before as a 100 kbsr now that might sound a bit confusing but basically you need to know that this seems to be a new category that some of the merch teachers are in especially some of the best selling ones and that’s why the BSR looks a lot lower than it
Actually would have been in the past because if we look at this t-shirt this is like the good comparison and that will hopefully make you understand this better this t-shirt says 100 plus bought in the past month so it’s selling about half as well as the previous shirt for
Breast cancer awareness but there’s no badge right there’s no climate friendly badge right here and if we scroll down to the BSR it’s a 177k which is way bigger than the 10K BSR we just saw and why is that it’s because here in the clothing shoes and jewelry category that is where it’s
Pulling the BSR from there’s no climate pledge friendly friendly category right here what this means for us sellers looking at you know shirts during our research is that the BSR numbers are now from different categories like some other shirts you see might be like this right here where they’re selling quite
Well but the BSR is a bit higher 177 okay I mean that’s not a bad BSR but still and then you will see assure that selling really well that has a 10K BSR but it’s not actually that far away from from this sort of shirt in terms of
Sales it’s maybe only twice as good so that makes things more confusing and it means we kind of have to open these up look for the badge and if the badge is there we know that the category is smaller and therefore a low BSR is not
As valuable as it would have been in the past so you have to watch out for that symbol now I’m guessing this will still change in future where they might expand that category or move all of the shirts into the climate pledge friendly category maybe that will still happen I
Don’t know this is all very new and fresh and I don’t know the the ins and out of it either like how exactly this is going to work and one last example here we’ve got a happy Easter design in the climate pledge friendly category with a 340 kbsr which is still you know
Regular daily sales and that to me doesn’t make any sense so normally we would assume from this PSR this designers getting daily sales but no one really is buying Easter designs right now I I really doubt it so that’s another factor that should prove to you because this is the climate
Pledge friendly category and that category is probably a lot smaller than the one that we’re used to that means this this beers as actually a lot less valuable so normally maybe this would be like a one one or two million BSR right that’s what I’m trying to say yeah I
Hope that helps to demonstrate these changes and helps you understand that not all of the low bsrs that you’re seeing and necessarily you know top sellers with thousands of sales a month and by the way if you’ve got further insight into this or some theories or maybe something that you think I got
Wrong then please leave it in the comments down below it’s all very new to me as well and I’m happy to hear your thoughts on this new change and how you’ve been adapting to it if you sell on merch by Amazon then you definitely need to watch this video next where
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I’m here to help you on your Print on Demand journey, share Tips and Tutorials to save you time and increase your sales. I’m a 26 Year Old Graphic Designer & Print on Demand Seller with over 4 Years Experience.
Hello I got a lot knowledge from your videos. I tried your all niches but I never got any sales. It's not your mistake. But its really hard to get sales without ads. So I gonna quite merch on demand and focus on other online stuff😒
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Thanks a lot for the information , but I know this off topic but I wanna ask u this , lately I've been posting T-shirt and its on processing for days like literally one of my design took 4 days to be posted i don't know if it's only me , or smth about amazon servers .. Im really confused and frustrated
At first, this new badge/bsr # situation was confusing, now it’s frustrating because those bsrs can’t be trusted the way we’ve all come to expect or understand bsrs. I find it mostly annoying 😁. If everyone in MOD is eventually going to get these badges – because technically we’re all selling these same shirts – I wish they’d do one mass rollout and get it over with. But my opinion holds very little sway with anyone at Amazon, lol…
Thanks for sharing this kind of valuable information with us.
Thanks for clarifying this!
Yeah that's the most reasonable explanation about this issue, bsr now is not really reliable to know what's really selling, we'll have to rely on our common sense and judge what's probably gonna sell and what's not, and in this case working on evergreens is the best option. so thanks Philip ❤
That last shirt got TWO climate BSRs 😆😆😆
I have an off topic question about MOD.. I bought some of my own shirts as gifts and sent them to friends.. it’s now asking me for reviews.. is it a good idea to leave reviews on purchases of my own shirts?
how are you getting the 200 bought and 700 views data//
I was wondering what was up. Thanks for this info!!! 🙌🏽
Cat is a staff from Amazon they copie all design and if you report them you losing your account so that kill all competitions (born>artist unknown>Genirec>cat)
Interesting information. Good to know, and thanks for sharing
Does amazon attributes this badge arbitrary or we should apply for it. Thank for de vidéo.
Good catch about this "interesting" change. I noticed the badge thingy showing on some of the Amazon Merch shirt listings but hadn't looked into the BSR situation. Thanks for bringing it up Philip!
The 10K shirt had 2 Ratings and the 177K shirt had 3,200+ Ratings. So definitely factor in the number of Ratings to determine if the BSR is legit or if the product is making sales.
What is Climate Pledge Friendly Could You Explain?
Thank you for sharing. Well deserved vacation. I hope you had a great time. 😎🌞🍹🥃🍺🌴😄❤️
Seriously?? They rank you if you jump into their climate cult??
Hi Phillip, how have you been doing? you know that a few days ago I could see someone well known in the merch ecosystem giving his opinion about AI designs, and he was saying that colorful, eye catching designs (he had a picture as an example) are not going to sell because, although they are eye catching and beautiful, they are not what people are looking for… what do you think?
thanks Philip ❤ for the explanation
Bro my merch by Amazon account is not getting accepted, when i click on tax information option the page is not loading, it is showing access to Amazon account is denied. 😢 Please help.
Hi Philip, do you know any way to change prices in bulk on Amazon Merch? Thanks for the video 🙌