If you’re having a hard time coming up with t-shirt designs for print on demand this is the video for you. I’m going to share with you my seven step research method and this can be used for any Niche. I’m going to do it for Halloween in this case but don’t worry you
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Can use these methods for any Niche that you want out there depending on what holiday you want or any occupation or whatever it is. Follow these steps and this will help you get designs that are more likely to sell than if you just came up with random things. Let’s go!! Hey everyone thanks for joining me on this video. My name Is Juna with Detour Shirts. In this video I’m going to teach you my seven step research method that I came up with here’s what it looks Like right here I’m gonna go over it step by step and I’m going to use Halloween as the niche you can use any Niche that you want but since it’s close to Halloween I’m going to show you how to do This to come up with lots of different ideas for Halloween so this is very timely you can use any of these ideas for yourself I’m not going to show you how to design which is the last part to create A design I have lots of things on my channel to learn how to do designs and come up with designs this is just how to generate different ideas and come up with ideas that I think will really sell On the platform that you’re selling on so let’s get into step one right now so Step One is pick a niche so you can pick anything in this case in this video I’m going to pick Halloween because It’s close to Halloween but if you’re having a hard time figuring out what Niche to pick come to my downloads page right here detour shirts downloads here’s is a free holiday niches of the month and you can look through these every month if you don’t know what to pick or if you Want don’t want to do holiday things I also have a hundred Evergreen niches literally hundreds of ideas here so you can pick any one of these any one of the holidays anything that you want to pick maybe something that you like maybe there’s a sport that you like maybe there’s something That you’re a fan of whatever it is so step one super easy pick a niche step two is do a search on that Niche so do the search on the niche for the print on the Mad site that you’re doing it on For example if you’re on Amazon and you’re selling on Amazon you can just type in Halloween t-shirts on Amazon and here are some results right here are the things that Amazon says that they want you to Buy whether it’s the very top selling or not you can look at the bsrs if you have DS Amazon quick view but just look at what’s on page one if you’re on Redbubble same thing Halloween t-shirts you can See what’s best selling on here same thing every print on demand side you can type in the search bar and find out what’s selling what what that print on demand site wants you to see is their Best sellers or at least the things that are they want you to buy right I’m gonna use you can also use apps I’m going to use pretty merch Pro Plus here if you have that I’m going in the research Tab and I’m going to type in Halloween right here and if I type in Halloween and hit search you can see a grid view of all the top selling Halloween stuff now some of these you can’t do like this Halloween right here this is actually Michael Myers stay away from trademark and copyright stuff but a lot of these things are great ideas on what is selling currently on Amazon in this case right so that’s step two just do the search on wherever you want you can use apps you can use Merchant Form or you can use product or whatever you want to use if you have it you don’t have to use those things like I said you can just go straight on here on Amazon and do a search in the search bar Right so that’s step two do a search for the niche that you’re designing for step three is to look at the top 50 to 100 designs whichever is on page one usually page one has at least 50 designs on there I think Amazon has 50 plus and so does Redbubble on here you can see it just goes on forever so I’m just gonna do the top 60 and what I like to do is actually drag them over to a separate place So that I can move things around now this is going to help later with the other steps you don’t have to do this you can do this mentally in your head or you can just write down things if you want to But I like to look at it visually so I’m going to take these top 60 or so and I’m going to drag them over to Affinity designer and I’m going to show you what it looks like when they’re all together Okay here I am in Affinity designer this is still part three you can see I’ve dragged them all in here I just drag them over you can click on it and drag and put it into Affinity designer and Here are the top 60 designs from that Halloween page and I’m going to zoom in here and basically you’re visually looking at all of them so I took away all the Clutter from that page and I can just Focus on design now this really helps me because I’m more visual but if you can just use that page and want to write down things in your uh use words better then you can do that just have at least 50 To 160s in between 50 to 100 here and you can just look at them right so that’s step three and this really helps for step four so let’s move on to step four and I’ll show you what I do here after This so step four is looking for connections or groupings with all of these here so I’m going to show you very quickly how to do this so it’s just like you’re playing a game is you’re trying to Match things together like a matching game right so let’s go through here you’ll see this number one spot it’s a skeleton are there any other skeletons yeah there’s one right there there’s one right there there’s one right there so we have a group of skeletons and we’ll put it together on Skeletons uh next thing I’ll go go in and look at the next one monsters is there any other monsters are there more ghosts let’s look for all the ghosts and different things too right you can Look for like are there a bunch of vintage sunsets we’re looking for graphic things that we can put together um maybe there’s a big face here there’s a big is there another big face no but this is a Easy costume and so are these right just one big picture on the costume so we also notice that most of these are black so you might want to do your designs on black for some of these so I’m going To move over to the groupings that I did so you can see some of the groupings that I came up with so out of those I kind of use it visually and put them together in groups so here are the skeleton Groups look at all these skeletons right these are out of the top sellers for Halloween according to pretty merch and according to Amazon people want to buy skeletons there’s a lot of skeletons for Halloween ghosts there were a lot of ghosts things on here right and so on so these are the some of the ones that I found ghosts pumpkins cats there were a lot of Halloween and cats make sense black Cats people love cats easy costumes like I said before skeletons hands not just the body but the hands are doing different things pointing at a cat and stuff like that big faces so again you Can put big faces of maybe animals or um it’s not on here but it’s gonna I’m skipping ahead because I’m thinking about different things that you could do instead of this right and Halloween pattern letters let me zoom in here and you can see there’s Halloween patterns inside these letters Could you spell something else out with these kinds of letters these patterns Okay so so that is step four just doing all the grouping so you can do this any way you want I like to do it again Like I said visually and kind of put them together but if you just want to write down and take notes that’s great too you can do that so here they are all the groupings that I came up with there’s Probably more but I I want you to find ones that have at least three or more right because if it’s just one then that may just be a one-off thing but if there’s three then then we can see that More people are buying these kinds of things right these groupings of things and that can help you come up with ideas for something that would fit that group so that’s step four let’s move on to Step five so step five is brainstorming new ideas for these groups so we see what’s selling here we want to do something different we don’t want to copy these things but we want to come up with Different ideas that are around this group around skeletons for example so let me show you how I did I’m gonna do them for two of these not for all of these because they’ll take too long but I’m Gonna do it here okay so the grouping is skeletons I’m going to zoom in just a little bit so you can see a little better so think of different things that people may want to buy around skeletons that Aren’t here and here are some ideas that I came up with skeleton playing video games we don’t see a skeleton playing video games video games are really popular we can match that up together right skeleton playing football and there’s one playing baseball so of course we could have one playing Football or soccer or whatever right a skeleton playing guitar people love music people love the guitar why not put a skeleton with a guitar here skeleton walking with Bigfoot Bigfoot’s really popular on print on demand why not Mash those things up so we’re trying to match things Up come up with different ideas that aren’t here we don’t want to just copy this and you know have a skeleton that says never better like these two are kind of the same right so we don’t need to do That we can come up with our own ideas that’s not there and this is one way to kind of fill a hole in the market right after you do this you’re going to want to go on Amazon and see How many people or how many of these designs have a skeleton playing video games is there a lot if there is maybe you want to do something else you don’t also don’t want to copy people even though you came up with this idea without looking at a skeleton playing video games right so Um and if you’re having a hard time coming up with ideas for this group you can always go to chatgpt and use Ai and type in give me an idea for a Halloween T-shirt with skeletons in them Right and they will come up with a bunch of ideas and you that’s another way to come up with ideas right use use AI to come up with this if you can’t come up with these ideas on your own but having a Lot a lot here you can kind of play off of these things right like here’s one with a cat why not do one with a dog here’s one that’s a teacher why not do one that’s another occupation here’s one You know having on a swing with the sun why not put them on a slide or something like that just think of something a little bit different so that’s step number five and that’s just brainstorming ideas that you match these groups so let me do another one so you can see that’s not Just skeletons here’s the easy costumes idea right there’s a bunch of ideas here well okay let’s see they did a banana that’s yellow why not I why not do different fruits maybe I can do an apple maybe I can do it great in this case you want to do a grouping of stuff because if it’s an easy costume people usually go trick-or-treating with somebody else and they can be a group costume or a family Costume why not come up with something here here’s a mustard right why not do other condiments that match it here’s ice why not do things that like there’s ice on here we could do water we could Do uh Earth we can do leaves we can do fonts or texts that have those things in it because that’s what this is it there’s ice it says ice and there’s ice on it right so maybe you do slime And it looks like slime right here’s pretend I’m a superhero maybe pretend I’m a different type of food a different animal a different thing right and again do your research is there one already that says pretend I’m a apple or pretend I’m a pickle if there is just do something else real Easy uh different occupations right we don’t see that here but maybe there’s a simple costume of a doctor or simple costume of a prince or a cowboy right we’re just going off of this idea of simple Costumes and just think groupings in this case I think Halloween is a great idea to do grouping especially Halloween and Christmas this Q4 time where people may buy in bulk you might want to Think of different groupings how can I do this in a group or in a series and that can really help you come up with even more ideas and again use that search to make sure that nobody else is doing It so that you can have your own thing and kind of find that hole in the market so this is the most important part I think is step five and that is brainstorming new ideas that relate to the group That’s already selling so I think this is very important that you’re not just coming up with new ideas off the top about your head you’re coming off ideas that have a group that’s already selling Well in that Niche all right step six is optional and it’s only optional if you want to put words on your t-shirts not a lot of t-shirts on Amazon have words but a lot of t-shirts on Redbubble And T public don’t have words are just a graphic so this is optional you don’t have to have words on t-shirts but it can help get you sales so let’s do the I’m here on fixo’s the quote generator you Can also come up just come up with funny puns on your own maybe rhyming words on your own maybe use chat GPT to come up with ideas I’m here at vexos that have the quote generator and I can just type In things like skeleton Halloween and maybe you want funny maybe you want funny skeleton Halloween let’s do that right and it’s going to come up with some and you can also use some of those Things so we did like a skeleton playing football for Halloween so we can do that as well and have even more uh you can see here pulling to be wild skeletons just want to have fun and so on and so You can put these on your shirt with the skeletons let’s do the one that’s more specific okay so I’m gonna put skeleton guitar because that was one of the things that we saw them playing at the guitar So I’m going to hit next and again you can do funny or cynical or motivational we’re just gonna do it like this if I if I want funny I can do that so skeleton uh Rockin skeleton strings right We can draw a skeleton playing the guitar and then put these words in here or have a skeleton playing with a guitar and put skeletons guitar shred or haunted guitar melodies or whatever it is right Tons of ideas now that you have the design idea you can come up with words to match that idea see so that’s why the brainstorming these steps go in order because now that you have the design idea of These words will match the design idea and this is with research because we did the research with the popular things that are selling in the niche that you’re doing right all right so let’s move on to The last step and that is Step seven so the last step step seven is to create designs that people want to buy and how do we know they want to buy it well we can look at these again and kind of Look at the style right so this one looks like a label that looks like a label maybe you want to do a design that looks like a label for something else that’s not here so that’s a different people Are buying label things you can buy label things here says pretend I’m a superhero as Big Tex um on a shirt here using like a condensed font look like a handwritten font so maybe you want to use a handwritten font for something else maybe it’s not pretend I’m a superhero maybe It’s some other words but you can do it something similar you know but a little different so the style is what you’re looking for people are right here they have words that have uh ice has ice on it like I said before it could be slime that looks like slime or something so We’re kind of copying the same style but not copying the exact same thing we’re not we’re not just doing another yellow mustard label we’re not just doing another banana label we’re taking these ideas now but doing it in a style that we know sells again back to this Right we have a white skeleton on a black T-shirt doing something so maybe people like that kind of stuff so we want to do a white skeleton on a black T-shirt um playing video games or playing football or whatever it is after we do more research on here If none of these are done on Amazon then we can do this in this kind of style right where there’s no legs here maybe it’s just the top half of the skeleton playing at the guitar right so that’s What you do come up with those ideas and if you’re an artist I think this will really help kind of guide you on what to do and if you’re using AI this can kind of help you too you can start Typing in I want a skeleton playing video games right there you go so you can use AI you can draw your own you can look for clip art on a canva or kiddo and do these kinds of things so it’s really Helpful to kind of go in this order to know what’s selling in the market use use what you have here these groupings from the top sellers right so all in this order top sellers group it down make your that Niche so this is kind of niching down right you have the Halloween niche Within that Halloween Niche you have the ghost Niche or the easy costume Niche and within that you have even niching down even further so you have different fruits eat of easy costumes in the Halloween knits now it doesn’t have to be Halloween you could do this with any Niche Right we just did it with Halloween but you could type in there in pretty merch for Thanksgiving or for Christmas or for New Year’s or for football or for whatever it is right Outdoors this works For any Niche try these seven steps and I think it’ll really help you come up with better ideas for the print on demand site that you’re on now it’s not a guarantee that it will work but it’s More likely that it will sell because we have the data that other things in that Niche and sub Niche that are actually selling so there you go that’s my seven step research method I’m going to share this with you on my digital downloads page on my website it’ll be absolutely free so So if you want to download that just to look at what it looks like you can do that just I’ll put a link in the description so you can find it now you can use this again with any Niche and the last Thing that you have to do on here is to actually design it so I’m going to put this video right here on how to design with AI I did a tutorial on how to do that where you can find that just type In those things like you found with those the sub niches that’s a great video to watch thanks again for watching and as always guys keep creating and keep learning I’ll see on the next one

My name is Juna. I am a graphic designer and t-shirt designer. I’ve been selling t-shirts online since 2005. I started selling with Merch by Amazon in 2017. I am currently a tier 100,000 seller on Merch by Amazon. I also sell products on RedBubble, TeePublic, CafePress, Zazzle, Spreadshirt, Threadless, Society 6, Design by Humans and more. My YouTube Channel is all about helping you design and sell t-shirts online.
Thanks 👍
Best video! Thank you!❤
Hey … confused when you said "just drag them over into Affinity" … what's the process for that? Screen grabs of the rows or something more magical? Thanks J
Good video bro, thanks
Hi Juna..had a question..can the Halloween pattern in text be done in Canva only ?
How do you drag them over to Affinity?
Excellent video
Juna can I delete back to school shirts now or should I wait
I have several of the face type shirts, for a few different holidays, where that style has huge sales, yet mine don't. I'm at the point where I'm giving up. It's like "everyone" else is doing it, succeeding and I'm not. Those designs are simple so no, I'm not messing them up. It's like there's some dark magic against me, or it's something one had to get in early and not it's just too late.
Really nice break down👍🏽
The first step is kind of interesting. I added Pretty Merch (btw I was not accepted by Amazon Merch yet). So went I log in with PRetty Merch, there is no Dashboard, so basically one just gets a empty Page. Will try with other options instead 🙂
Excellent video again… always learning from you here in Brazil…
So helpful
Can you tell my any alternate of merch informer?
great video, thanks
Awesome information… as usual, Juna! Thanks so much!
Thanks for the video! 😊
OMG,i have a tip too! i dont get out much but saturday i went out and my attention naturally went to see what people were wearing, i got so many ideas and its amazing how many people wear t shirts. i am not a graphic designer but learning with canvaand kittl. Is it worth learning photoshop? My son is a film student sohe gets a discount. he says i can use sometimes!
hi, my husband keeps trying to tell me that I wont't succed because everyone else is doing it, the market is saturared and this is only for the experts. awwwrrrrrrr it makes me so angry..If i do the work and create quality graphics , I too, canbe sucsessful and have a piece of the pie. I am so determined to show the family members thar are watching me and said,they wont do anything until they see me succeed. my thinking is, and please tell me if my analogy makes sense…. English is my second language..my analogy,, just because the whole world is breathing oxigen to survive, it does not mean that I will stop breathing, right? I will succeed and stop working for corporate america. Sendme good vibes, world! Juna! you are great! you share knowledge! I will do the same. 🙂
You share, You love, You care, Thank you so much!
Hey Juna. Great sharing. I'm a rookie in design & feel motivated today.
Great video Juna!
Another great video as always, thank you Juna. Much appreciated 🙏🏾😊
Hey, friend. What App do you use to download the Shopify "Thank you" page?
thank you! I'm trying to add listings for Q4 and these simple instructions are appreciated.
Imagine that! People love skeletons in their closet!
amazing video. thank you!
Good ideas! The ice is for new baby /pregnancy Halloween photos or announcements. Ice Ice Baby kinda thing. It’s cute, and lots of families have been doing this for years now. maybe try to think of something else unique. Easy for new baby Halloween. Or make it a bag of ice and a pregnancy shirt with baby face idk.. I don’t plan on doing anything Halloween so figured I would throw some ideas out
Great video
Hello brother Juna.. where can I connect with you? I've a design sample from a friend.. he's created that design in Photoshop I think so.. but I want to know how I can recreate this kind of design in Canva or kittl if you can help & Guide me or make a tutorial video for this it'll be really helpful.. please.. thank you
Thank you. You have a very logical and methodical approach.
I have a question on images if you could answer!! Say I'm in Canva making a design.. I just use a simple black circle, then I would like to place a cat outline inside the black circle. If that design is then put onto a shirt how could I make the shirts color show thru the cat outline? For example blue shirt would have a black circle but a blue cat outline (shirt color), or red shirt a red cat outline. What is that process evem called? Never see anyone talking about it. Any help would be GREATLY appreciated!!
Hi Juna , I am from India, after watching your videos I was very much inspired and I wanted to do design for teepublic but they dont have country India as an option for Account setup.Does teepublic do not allow indians to do design ?If so are there any other design website which accept India.. waiting for reply 🙂