How To Figure Out What to Design for Print on Demand

For to get those sales? In this video I’m  going to share with you six different ways   that you can figure out what to design for and  I’m going to put it in a list and I’m going to

Show you the pros and cons and which is better  and and what you might want to use. Let’s go!! Hey everyone it’s Juna with Detour Shirts. In  this video I’m going to talk about different

Ways that you can figure out what to design for  and not a lot of people just jump in to print on   demand and look that it’s a way to make a lot of  money but don’t understand what topics to design

For and there’s different levels of finding out  what to design for and I’m going to go through   all of them I I hope I’m going to go through  at least six of them there may be other ways

To do it and I’m going to go through some of the  typical ways that some people find topics and I’m   going to show you you know at a high level what  you can do now this is not a tutorial on research

Methods and going deep into finding the exact  right topic to design for at this time I’m just   going to give you high level things and there’s  other videos on on my channel to look at some of

These in more details so first way that I wanted  to talk about is people who just are spontaneous   I just want to create stuff so the first one is  is pretty much create something that you love I

Think this is really great I think a lot of  people get into print on demand or some art   kind of creative Outlet because of that they just  have a creative Spirit they want to draw they want

To create an art or something they would like to  Doodle and so this is a great way to start off   and one of the pros of this one is you’re just  designing because you love it you’re designing

And and this is great and you feel good about what  you’re doing the bad side of this one is you may   be creating something that nobody wants to buy  you maybe creating something you love but maybe   something that doesn’t connect with the audience  or people are looking for so for example you may

Be into drawing uh slugs or snails and you do it  in a certain way and you do it really sketchy and   maybe that’s great for you and you feel good about  it but maybe you know people don’t wanna actually

Buy that thing on the other hand you may be really  good at drawing a horse and there’s a big audience   for horses and you could stumble upon people that  really relate to your design and design style and

So that could work so there’s a balance here um  if you’re trying to make money online then this   may not be the best way to find a topic but if  you’re just doing it as a creative outlet and

You don’t care if you’re making any money this  would be really good because you’re putting it   out there somebody buys it it’s an extra bonus on  on top of the creative thing that you’re doing the

Love that you have for creating this so this  is the first one that I put on my lesson that   is just creating something that you love so the  second one that I wanted to talk about is kind

Of related and that is just guessing just picking  something randomly and this is what most people do   when they come into print on demand especially if  they haven’t done any T-shirt design before they   haven’t done any research before they just like oh  I’m in here I’m just going to pick whatever I want

And you know I’ll do this t-shirt and I’ll do this  t-shirt and they’ll do this design and just pick   randomly the pro on this one is it’s very easy  to do right you can pick lots of things randomly

And it’s very easy to pick a topic the con on  this one again is like this the one before is   um the chances of you picking something randomly  if you’ve never done t-shirts before never done   print on demand before is very low that you’ll  find a pick something that people actually want

To buy and want to spend their money on so this  one is good at first if you want to just get into   the mechanics of you know creating a design but  as far as selling and making money with print on

Demand this is not a great strategy just picking  something randomly you have to do the research   and the rest of these topics are going to be on  data so this one’s basically just guessing and

The rest of them of these on the list are going  to be using data to figure out what sells better   and I think that’s a better way to get a topic  especially if you want to make some money online

So the third strategy that a lot of people use  and you’ve seen this on YouTube and and so on is   to jump on a trend and the pros for jumping on  a trend is you know from the data that lots of

People are buying this lots of people there’s lots  of interest on this trend and that’s why it’s a   trend because so many people are jumping on it so  many people are buying it and so of course you can

See uh that the trend is going up lots of people  want it but the con on this one is uh everybody   know that it’s a trend and so there’s going to  be lots and lots of competition lots of copycats

Actually and also lots of competition on there  so and and another thing is Trends don’t last   very long so this is it’s just a short window of  sales so you if you Do’s so happen to get a sale

On Trends and can get it that Trends sale won’t  last very long so you may get a bunch of bunch   of sales in the beginning and then this trend is  gone and then you have to design something else so

This is an okay you you are on looking at data at  least but as far as trying to get lots of sales I   wouldn’t suggest this one for a long term thing  and especially if you’re if you’re doing Trends

I wouldn’t say to copy other people to you still  need to stand out you still need to do something   different for the trend but it will be very hard  for you to get up there and rank especially if

You’re late to the trend so jumping on a trending  topic is better than just guessing but it’s still   not my favorite way to find out what to design  so the fourth strategy that I want to talk about

Is to find a topic that has high amounts of sales  but low competition and that’s really hard to find   especially in some of the other print-on-demand  shops like Redbubble and T public and some of   the other ones because they don’t actually  share those kinds of things but on Amazon and

Etsy I believe you can you can find you can have  programs like pretty merch and product and merch   Informer for Amazon and I believe there’s some  other programs for I know there’s ever be on at

See I don’t use Etsy as much but I know there’s  programs on Etsy and apps on Etsy that can help   you figure these things out so looking for topics  that have lower competition not like Trends but   these are more Evergreen things things that  people buy more of throughout the year that

Still get some pretty high sales but not a lot of  people know about it they have low competition so   this one’s you’re going to have to do a lot  more research to find these but I think these

Um and they’re hard a lot harder to find because  everybody’s looking for this kind of sweet spot   but if you can find this and can design for it  and still design something that people want to

Buy and like all of these you still need to design  something that people want to buy but I think this   can really help you get some sales throughout the  year and have sales that last a lot longer instead

Of those Trends so strategy number five that I  want to share in this video is finding a hole   in the market now this is going to take a lot more  research this is going to have to you’re going to

Have to go in and find a kind of a niche but then  look through the niche and find out what people   aren’t doing but maybe people want to still  buy so this takes a lot more thinking a lot

More not guessing but you’re using the data to  find out like well this is selling and this is   selling but there could be something here that  could be selling but it’s not there I’m gonna   design for that so finding the hold in the market  can be really cool because you’re doing something

There there is no competition instead of low  competition there’s no competition so I’ve   done this right this can be really cool and get  you some lots and lots of sales the con on this

One is you may guess wrong there may be a hole in  the market for a reason maybe nobody’s doing it   because nobody wants to buy that so you have to do  your research and kind of take a chance but you’re

Taking a chance with data so this is a good one if  you can get it right and do something of course as   soon as you do it there’s going to be lots more  copycats jumping on you because they’ll see that

You’re you’re getting lots of sales but if you  do it right I think you can get a lot of sales at   first so strategy number six that I want to share  on here is one of my favorite ways to do this and

That is to create a brand or series of your top  sellers so what I mean by that is if you have a   top seller for this this one for example I noticed  that my Corgi was selling a lot so I made a series

Of it I made him eating Ramen I made him eating  pizza I made him eating uh whatever Boba drinking   Boba and then I did a corgi and then cat and a  sloth and a panda and things like that so I made a

Series of my top sellers so that I could get more  sales on that and if you look at top sellers on   Redbubble on T public and so on you’ll notice that  they are kind of brand that they have kind of the

Same style once they figure out what sells well  for them they’re making more and more and more of   these now this can really work well with uh number  five when you find a hole in the market and you’re

The first one there and you start getting sales  then just go do a lot more of those right so that   you can flood page one with your designs on there  and you’ll still be on the top there with getting

More sales this can work really well with any  of your top sellers so if you find one of any   of the other categories that are your top sellers  now start making more and more things that are

Related to your top sellers so there’s a big Pro  on this side that you can get lots of sales the   con on this side is this is probably not great  for people who are first starting out because

When you’re first starting out you don’t have a  top seller so this is going to take some time to   grow this category to figure out what is selling  and what does well for you which may be different

From other people because it depends on your style  and what you’re doing but once you figure out that   once you figure out what’s working well for you  and your style you can keep doing more and more

Of it so there you go those are my six ways that I  think people find different ways to design for on   for print on demand I made this list right here  as a resource I’m going to put it on my digital

Downloads page on my website hopefully this really  helps you kind of figure out on what kinds of   things are different ways to find what to design  for what kinds of topics to design for of course

You still need to design things that people want  to buy but I think having this can really help you   find out like different ways right either it’s a  trend maybe you find a hole in the market or on

Any one of those so I’ll put that as a resource if  you want to watch a video on how to find a topic   on Redbubble I’ve put this video right here kind  of doing some light research on Redbubble so that

That can help you if you’re doing your Redbubble  I have also lots of other videos on my channel to   kind of dive down deep on Research so thanks  again for watching hopefully this was really   helpful and as always guys keep creating and  keep learning I’ll see you on the next one bye